Beyond The Funnel

08: Launch not going to plan?

If a launch doesn't go to plan is it really a failure?
Here are my top tips on how to approach launches and funnels that are not performing and my top strategies for turning a launch around!

07: Black Friday and flash sales without the discounts

Today we are covering off the upcoming Black Friday promotions.Should you or shouldn't you!?
We'll break down the pro's and con's as well as dive into offers that don't mean simply discounting, plus other tips and strategies for email marketing and content during the busy month of November.Don't forget to follow me on Instagram at www.instagram.com/iamlouisegriffithsFind more episodes, leave a review and submit your question to be asked over at www.louisegriffiths.com/podcast 

06: Q&A: How I time block and manage my week over several projects and clients

We are covering off how I manage my time across multiple clients, projects and priorities.I haven't always had a great system for this but today wanted to show you what is currently working well for me so that if you are looking for a new and tweaked way of managing your own week you can take inspiration from what I have developed over the last 10 years that is working really well for me.In this episode I cover How I:
Use google sheet and google calendar to time block
Use Get Harvest to track my time for free
Use Calendly to book out meetings
 
Want to submit a question to be answered? www.louisegriffiths.com/podcast
 
Links from this episodeTime tracking spreadsheet template

05: Launch season burnout and peak performance with Vesna Hrsto

Today is our very first guest Vesna Hrsto!Vesna is a Naturopath, Executive Wellbeing Coach, Mind-body Peak Performance Specialist & Speaker who is passionate about making it easy for women in business to have energy, happiness & thrive at the top.
 
Today we are covering how to identify and manage burnout especially during busy times in our business (like launching) plus how we an achieve peak performance so that we are operating at our very best!
 
Links from this episodeVesna's website: https://vesnahrsto.com/
Vesna on Instagram: https://www.instagram.com/vesnahrsto/ 
'Peak performance while launching' workbook (incl. recipes and snack ideas): https://freebie-web.s3.ap-southeast-2.amazonaws.com/Snacks+For+Launching.pptx.pdf? 
 
Don't forget to: 
Review the podcast here: www.louisegriffiths.com/podcast
Follow me on Instagram at www.instagram.com/iamlouisegriffiths
 
 
 
 

04: Q&A - Is your niche too saturated and A.I. making it worse?

There's no denying that right now, every niche in the online education space is more saturated than it ever has been and AI is only feeding that, but that is today's question that I've selected to answer for our very first end of week wrap up episode. These episodes are going to cover off things that I'm seeing in our industry and answering all the questions that you are submitting.Today's question is "What are your thoughts on the future of the course space now that it's so saturated, and we have all this AI?"Want to submit a question to be answered? www.louisegriffiths.com/podcast
 
Links from this episodeMeta update: https://about.fb.com/news/category/technologies/meta/ 

03: How well do you know your customers?

In this episode we are talking all about purchaser profiling.How well do you know the people buying from you? On average how long are they on your list before they buy?What was the first thing they did when they came onto your list?Do they actively open your newsletter?We'll be covering how I approach understanding purchaser data to better inform our customer journey and marketing strategies.Links from episodeLink to the free purchaser profiler spreadsheetSegmetrics for advanced trackingFollow me on Instagram
Leave us a review and submit a question for our upcoming Q&A episode - www.louisegriffiths.com/podcast 
 

02: Ads aren’t just for lead generation - 4 cost effective ad strategies you’ll love

Ever wondered how to get the most bang for your buck when it comes to Facebook and Instagram ads beyond just the stock standard lead generation campaigns and a little retargeting?
Then, this episode is for you!We are covering four of my current favourite ads types to try and why I love them so much in support our overall customer journey.
Links from today's episodeHow to create ads from your existing content (Meta article)
Follow me on Instagram
 
Don't forget to head over to www.louisegriffiths.com/podcast to leave a review!
 
 

01: The future of funnels - do they still work?

We are starting the podcast with a big one - we are going to cover my take on the future of funnels and the framework I use to support my clients to scale.
Lots to cover in this 30 minute episode but you'll get a deep sense of how I approach marketing after 10 years in this space.Thank you again for joining me on this podcasting journey!
 
Links from this episodeSee a visual diagram of the framework I cover: www.louisegriffiths.com/journey 
Review the podcast here: www.louisegriffiths.com/podcast
Follow me on Instagram at www.instagram.com/iamlouisegriffiths
 
 
 
 

Welcome to Beyond The Funnel

Welcome to this introduction to the Beyond The Funnel podcast. 
 
I'm your host, Louise Griffiths and after 10 years as a Marketing consultant to online educators, course creators, and content led businesses I have strategized, built, managed, tracked and scaled my fair share in this industry.
I, along with some incredible guests, are going to share with you what’s working, what's not, our high’s and low’s, plus insights and tools that will support you as you scale your marketing, build your marketing dream team and celebrate smashing those big business goals.
 
This introduction covers what this podcast will cover, the format, episode release days and more.
 
Don't forget to subscribe to updates at www.louisegriffiths.com/podcast
 
Follow me on Instagram at www.instagram.com/iamlouisegriffiths and DM me if you have a question you'd like covered on our Q&A episodes.
 
Happy listening!Louise