{"store":{"baseInfo":{"podcastTitle":"Beyond The Funnel","slug":"beyondthefunnel","podcastDescription":"Beyond The Funnel is a marketing podcast hosted by Louise Griffiths for online educators, course creators and content led businesses who have built the sales funnel, done the launch and are ready for what’s next! \n\nThrough solo episodes, guests and Q&A style episodes we are going to explore all things marketing, launches, evergreen and scaling PLUS diving deep into topics like optimising customer journeys, nurturing thriving communities, building a marketing dream team and so much more.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/17161994/Beyond_The_Funnel_Podcast_With_Louise_Griffiths_e7fm2s.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/17161994/Beyond_The_Funnel_Podcast_With_Louise_Griffiths_e7fm2s_1200x628.jpg?s=f6dc2ca55223cd540e8f6e1035e8d07a&e=jpg","podcastUrl":"https://beyondthefunnel.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/beyondthefunnel/feed.xml","theme":"double-tree","podcastDeepLink":"https://www.podbean.com/pu/pbblog-ehhyb-105df0a","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":75,"gmtAdjustment":"GMT+10:00","useDaylightTime":1,"value":10,"text":"(GMT+10:00) Canberra, Melbourne, Sydney","daylightStartTime":"First Sunday of October +2 Hours","daylightEndTime":"First Sunday Of April +3 Hours/First Day Of Next Year","timezone":"Australia/Sydney"},"podcastDownloads":null,"totalEpisodes":9,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Louise Griffiths","engagementStatsBaseUrl":null,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-ehhyb-105df0a-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/beyond-the-funnel/id1707501596","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Fbeyondthefunnel.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog17161994%26podcastIdTag%3Dehhyb&dfl=https%3A%2F%2Fbeyondthefunnel.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/5AlRJZuq44U8kZP44ZOSQy","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/124170391","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3515253","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/beyond-the-funnel-816468","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Oswald"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FFBE00"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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If a launch doesn't go to plan is it really a failure?

Here are my top tips on how to approach launches and funnels that are not performing and my top strategies for turning a launch around!

","publishTimestamp":1700262446,"duration":1407,"mediaUrl":"https://mcdn.podbean.com/mf/web/rskhuy/LouiseGriffiths-Ep8-23.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-zkmut-1500408","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-zkmut-1500408","transcriptUrl":null,"permalink":"/e/08-launch-not-going-to-plan/","downloadLink":"https://www.podbean.com/site/EpisodeDownload/PB1500408ZKMUT","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-zkmut-1500408","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false},"episode":{"id":"pb22021128","idTag":"zkmut","title":"08: Launch not going to plan?","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/17161994/Beyond_The_Funnel_Podcast_With_Louise_Griffiths_e7fm2s_300x300.jpg","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/17161994/Beyond_The_Funnel_Podcast_With_Louise_Griffiths_e7fm2s_1200x628.jpg?s=f6dc2ca55223cd540e8f6e1035e8d07a&e=jpg","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/17161994/Beyond_The_Funnel_Podcast_With_Louise_Griffiths_e7fm2s.jpg","previewContent":null,"content":"

If a launch doesn't go to plan is it really a failure?

Here are my top tips on how to approach launches and funnels that are not performing and my top strategies for turning a launch around!

08: Launch not going to plan?

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